PATIENT PIPELINE
Patient acquisition for your highest-value service lines
Patient Pipeline connects scheduling data to your marketing efforts. Use it to visualize your openings and compare to nearby health systems, then reach patients with Google Ads for real, bookable appointments.

WEBINAR
AUGUST 20, 2026
1PM ET
See Patient Pipeline in action with Luma's co-founders
Results from Epic organizations
$27,400
in new patient orthopedic visits from a single campaign
UAMS
-80%
time to service for new dermatology patients
University Hospitals
8x
return on ad spend (ROAS)
CEENTA
With Patient Pipeline, I have the information I need to make data-driven decisions that directly lead to sooner access to care. By marketing physicians with the earliest availability, we reduced the time new patients wait for their first appointment by 80%.”
Matt Eaves
VP of Marketing
University Hospitals
Marketing + access, now on the same page
Close the gap between access efforts and new patient acquisition efforts. Patient Pipeline brings together your Epic open scheduling, HIPAA-compliant analytics, and Google Ads to pinpoint and fill real-time openings. No provider enrollment, Epic build, or change management needed.
Access challenges
Traditional acquisition
Patient Pipeline
OPEN SLOTS
Unused same-week slots
No connection to specific openings
Specific openings drive acquisition efforts in real time
SCHEDULE CHANGES
Perishable provider time changes rapidly
Unable to respond to schedule changes rapidly
Automatically suggests changes based on daily schedule review
CAPACITY
Uneven provider utilization
Could bring patients in without capacity to serve them
Promotes only providers that have upcoming capacity
TARGETING
New service lines or locations to fill
Awareness campaigns or directing patients to call
Location-based targeting brings in nearby patients
Fill your highest- value appointments
Patient Pipeline drives volume to the service lines that create the most revenue or have new provider schedules to fill.
ENT
Orthopedics
Dermatology
Radiology/cardiology
Specialized surgery
New clinic locations
How it works
Patient Pipeline analyzes how you compare to competitors, then creates the link between your providers' availability and where patients are searching. As patients convert or schedule availability changes in real time, your reports and ads update dynamically.
See market insights before ad spend
Patient Pipeline shows which providers and service lines have availability now, where you have room to grow, and how your access compares to nearby competitors on specialty mix and ease of scheduling.
Target ads in real time
When patients are ready to book, they see Google ads mapped to their search terms that send them to a real, open appointment. Schedule availability updates every 15 minutes, so you can see in real time where to make changes (e.g., start an ad when a planned surgery is canceled).
Avoid digital dead ends
Create a better digital experience and avoid wasted ad spend. With visibility into your scheduling decision trees and actual availability, Patient Pipeline suggests ads pinpointed to exactly what needs to be filled and shows you where to pause ads that direct to dead ends.
See the care that happens after the click
Your ads might bring in thousands in revenue, even after the first ad click, that you can't attribute to marketing efforts. Patient Pipeline fills this gap with HIPAA-compliant tracking of the visits, procedures, and labs that resulted from an ad click, tying together your efforts and a fuller schedule.
Use cases
Connect marketing efforts and scheduling data for more effective, trackable patient acquisition.
Marketing attribution
Report on the care that happened after the click (and even after that) – without needing EHR access.
Patient acquisition
Bring in patients with AI-powered, dynamic Google ads (with or without an agency).
New provider onboarding
Ramp up new providers quickly by promoting their available capacity.
Pinpoint slot utilization
Fill specific slots as they open – no wasted spend, patient dead ends, or manual effort.
Digital insights
Understand potential barriers to entry in your digital front door.
Competitive intelligence
See what your local competitors are offering and how it compares to your service lines.
Security & trust information
Luma maintains the gold standard in data security, including HITRUST and ISO/IEC 27001:2022 certifications and SOC 2 Type II attestation. Patient Pipeline provides you with insights from both Google and your EHR while keeping all patient information secure.
HIPAA-compliant
Patient data is never shared or sold
Google never receives any patient data (stored securely in Luma + your EHR).
By targeting patient acquisition based on our providers' actual openings, we can fine-tune how we reach patients and enhance our existing marketing efforts.”
Olena Scarboro
Director of Marketing and Physician Recruiting
CEENTA
Patient Pipeline helps us reach the right patients and fill open slots, making good use of our providers' time and growing revenue for the orthopedics service line.”
Paul Stover
Vice Chancellor for Institutional Support Services
UAMS